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Mobile Strategy Tips -- New Siteworx Report Shares Key Mobile and Tablet Features to Improve Performance

Feb 6 2013 12:00AM

Marketwire

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RESTON, VA -- (Marketwire) -- 02/06/13 -- Siteworx, a leading digital experience agency, has announced the availability of a new research report, "2013 State of Mobile Features and Functionality." Through a series of consumer surveys that ran from December 2012 to mid-January 2013, Siteworx sought to understand the quality of the mobile and tablet user experiences that retailers are currently providing.

The report shares the survey findings, which indicate that retailers must recognize the differences that exist in task flows and user expectations between smartphone and tablet devices. Additionally, digital marketers must take steps to ensure that their web, mobile and tablet experiences complement and enhance their customers' buying processes, both online, offline, and across devices.

Key findings featured in the report include:

•65.7% of smartphone users surveyed prefer using a mobile website over downloading a mobile app to shop •33.2% of survey respondents cited access to product reviews as a key driver of mobile and tablet purchase behavior •Easy-to-use product search, streamlined checkout and access to user ratings were the top three most frequently cited capabilities encouraging mobile and tablet adoption

Whether a digital marketer sells exclusively online via an eCommerce platform, via brick and mortar store location, or both, the report provides significant insights to inform and enhance their mobile and tablet strategies.

To receive a complimentary copy of the full report visit, "2013 State of Mobile Features and Functionality."

About Siteworx, LLC
Siteworx is an award-winning digital agency with deep roots in experience design, web content management (WCM), and systems integration. For more than a decade, we've tapped an uncommon blend of technology and design know-how to discover, create and deploy best in class web and mobile experiences that deliver business results. Siteworx was named to EContent's 100 Companies that Matter Most in the Digital Content Industry for 2012, the IMA's Top 10 Agencies of 2011 and has been recognized among KMWorld's 100 Companies that Matter in Knowledge Management for the last three consecutive years. Headquartered in Reston, VA, Siteworx maintains full-services offices in San Francisco, CA, Los Angeles, CA, Atlanta, GA, Cary, NC, Chicago, IL, Rochester, NY and New York, NY.



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Source: Marketwire