News Column

Corvette Almost Shared Stage with Beyonce at Super Bowl, GM Says

Feb 5, 2013

Brent Snavely

Beyonce

General Motors said today that its new Corvette Stingray was nearly a part of the halftime show during Super Bowl XLVII, but "it did not work out."

During halftime, when most of America was watching Beyonce perform, some were waiting to see whether a Corvette Stingray would be part of the show.

For days, General Motors had characterized rumors and reports about the possibility of Beyonce receiving a new Corvette Stingray as "speculation."

With just days to go before the big game, GM's involvement with the halftime show was a possibility, but ultimately, the deal fell through.

"We were glad to help when we were approached by the producers of the Super Bowl half time show about the possibility of integrating a car into the show production," General Motors said in a statement today.

"We worked with all the parties involved on a variety of possibilities, including one scenario that would have included the new Corvette Stingray as part of the show. In the end it did not work out."

GM notably declined to advertise in the Super Bowl this year, saying it could spend its money in better ways. The move was viewed skeptically by analysts who said the company has several crucial product launches in 2013 that could use the boost a Super Bowl ad could provide.

GM Senior Vice President for Product Development Mary Barra described the Corvette Stingray as a halo product for the Chevy, meaning it will improve the brand's image even though it won't be sold in high volumes.



Source: (c)2013 the Detroit Free Press. Distributed by MCT Information Services.


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