News Column

Social Media Abuzz About a Really Long Kiss

February 4, 2013

By Melanie Eversley

There were tackles, touchdowns and fumbles, and it was the last game for Baltimore Ravens linebacker Ray Lewis, but a big chunk of the social-media buzz during Sunday night's Super Bowl XLVII was over a kiss -- a long, slurpy, noisy one.

Moments after Sports Illustrated swimsuit model Bar Refaeli engaged in a wet lip lock with a bespectacled tech nerd in a first-quarter commercial for Internet address registration service Go Daddy, Twitter exploded with disgust. #GoDaddy and #thekiss were trending on the social-media site for a while.

"Face frozen in shock from that #godaddy commercial," tweeted Arie Luyendyk Jr., @ariejr. "The kissing sounds may haunt me until halftime."

Eugene Cho, @EugeneCho, tweeted, "#GoDaddy disgusts me. #Thatisall."

Shira, @shiraselko, tweeted, "Lowering the Bar Refaeli."

Opie radio, @OpieRadio, made reference to the recent scandal in which Notre Dame linebacker Manti Te'o claimed he was the victim of a hoax in which he believed he was in an online relationship with a non-existent woman. "Go daddy -- yo Manti Te'o, that's how it's done! Face!" @OpieRadio wrote.

Overall, buzz Sunday night appeared to focus more on the 35-minute blackout, the commercials, the singers and celebrities in the audience, including one potential spotting of Attorney General Eric Holder. Buzz about the game between the Baltimore Ravens and San Francisco 49ers took a back seat.

The blackout shortly after halftime dominated, as players stretched and threw around footballs.

Former Republican National Committee chairman Michael Steele, @steele_michael, tweeted: "@superbowl47 I have an extra lightbulb if you need it."

James McCauley, @IAmNotaComedian, tweeted, "Well I finally found out what that one light switch in the hallway does."

Other big favorites:

Jennifer Hudson crooning America the Beautiful with children from the Newtown, Conn., school where 20 children and six adults died in a Dec. 14 shooting rampage.

The Doritos commercials.

Alicia Keys performing the national anthem from a piano on the field and, in large order, the halftime show with Beyonc.

Shortly after the performance in which the leggy singer pranced in rhythm around the stage and ultimately was joined by members of her former girl group, Destiny's Child, #BestHalfTimeShowEver emerged as a hashtag, or search term, on Twitter.

"K so @Beyonce should probably handle all halftime shows from here on out," tweeted Tiffany D, @TiffanyLD.

Tweeted Chicago television host Ryan Chiaverini, @RyanWcl, "Beyonce set a new standard in half time shows! She looked stunning and sang LIVE!"

The use of social media during the Super Bowl has boomed since 2009 and steadily increased each year, according to Trendrr, a New York-based company founded by former Sony executives that monitors media.

"Every year the Super Bowl sets the bar for massive swarm behavior," said the Trendrr blog. "There is, simply, no bigger annual water cooler event in the digital sphere."

Contributing: Mary Nahorniak, Desair Brown

Source: Copyright USA TODAY 2013

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