Diana Valencia has joined global public relations firm Porter Novelli as senior vice president, multicultural communications. She will oversee client programming targeted at all multicultural demographics, the firm announced.
"I am absolutely delighted to join Porter Novelli, a company whose commitment to and deep understanding of the multicultural market is truly inspiring," Valencia said in a statement.
She will report to Darlan Monterisi, executive vice president, managing director of Porter Novelli's New York office.
"Diana's career-long focus on multicultural markets, coupled with her extensive experience in mobile and digital, will be of tremendous value for clients," Monterisi said.
Citing Valencia's impressive expertise, Monterisi added that the firm is "excited about where she will take our multicultural practice in the future."
Valencia has worked in corporate and agency roles during her career, most recently as senior director, mobile sales and development at Univision Interactive Media in New York. She was director, mobile content and services for Univision prior to that, working out of New York and Los Angeles to lead a team of managers and third-party vendors.
She also spent three years with Verizon Wireless as marketing/segmentation manager and as an advertising consultant, and has held positions with The Bravo Group, Young & Rubicam's Hispanic marketing agency; The Vidal Partnership; and DDB Worldwide.
Valencia earned both a B.A. and an MBA in marketing from Fairleigh Dickinson University.
Porter Novelli was founded in 1972 and has 90 offices in nearly 60 countries. It is a part of Diversified Agency Services, a division of Omnicom Group Inc.
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