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Apption Showcases Pioneering Digital Advertising Campaign Optimizer at Dx3 Digital Marketing Show

Feb 27 2013 12:00AM

Marketwire

Tracker

OTTAWA, ONTARIO -- (Marketwire) -- 02/27/13 -- Apption Corporation today announced it will be demonstrating its revolutionary new AdWords campaign optimizer Adigence at next week's Dx3 Digital Marketing show held at the Metro Toronto Convention Centre, from March 6 to 7, 2013.

Adigence uses highly sophisticated and patented machine learning algorithms, coupled with state-of-the-art predictive analytics. It is the only system that dramatically improves AdWords campaign performance quickly and consistently while reducing workloads for management, analytics and reporting. With Adigence, Apption has created an unrivaled approach to truly maximizing AdWords campaigns and most importantly, ROI.

"At Apption, our mandate is to constantly innovate to provide new leading solutions to help organizations improve marketing performance. We are excited to show Dx3 participants the power of our new Adigence system," said Brian Joe, CEO at Apption. "Within the last few months alone, we've received feedback from our clients that Adigence helps them gain 24 to 30 percent improvement in ROI and optimization of their AdWords campaigns."

The Dx3 Digital Marketing show focuses on digital marketing, digital advertising and digital retailing. It brings agencies, brands, publishers and retailers together for two days to network and do business. At the show, attendees can participate in insights sessions, attend the educational keynotes and network among the exhibitions.

Digital advertising experts from Apption will be on hand at booth #621 to show attendees how Adigence can answer their critical AdWords questions, including:

-- "How much are my quality scores impacting my ROI?"-- "What times of day or regions should I target?"-- "Which ads are the most effective?"-- "Do I have the right negative keywords?"-- "Where is my profitable traffic coming from?"



To learn more about Apption at the event, visit www.apption.com/events.

About Apption

Apption is an award-winning software company helping organizations work smarter by embedding data analytics into operational applications and marketing departments. With a proven history of delivering innovative analytics-based solutions to corporations and governments across North America, Apption's advanced Adigence solution and Customer Intelligence service are game changers for optimizing marketing campaigning and digital advertising.



Contacts:
Apption Corporation
Linda Wu-Dunphy
Director of Marketing
613-725-6268 x618
linda@apption.com
www.apption.com





Source: Marketwire


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