STOCKHOLM, SWEDEN -- (Marketwire) -- 02/25/13 --
* New end-to-end LTE broadcast solution will revolutionize video deliveryin mobile networks and address growing consumer demand for TV Anywhereservices
* Enables operators to efficiently launch media services over LTE with Ericsson's unique combination of three new standards: eMBMS, HEVC andMPEG DASH
* Verizon Wireless to introduce LTE Broadcast for entertainment andsporting events beginning in 2014
* Leading mobile network operator Telstra to commence trials on its live network in 2013
As consumers demand access to their media content on all of their devices,TVand video traffic is set to dominate networks and grow from 40 percent to90percent of mobile traffic within the next 3-4 years. The result isincreasingpressure on operators to enable their customers to enjoy the TV Anywhereexperience, while at the same time managing network costs and efficiency.
Leading network operators are already seeing the potential that LTE brings.Withits high speed and capacity, an LTE network can enable the delivery ofhigh-quality video content to anyone, anywhere, anytime, without buffering.Torespond to the growing need for video over LTE, Ericsson (NASDAQ: ERIC) islaunching an exclusive end-to-end solution.
Ericsson's new LTE broadcast solution lifts the video experience to a newlevel,offering the highest-quality video content for popular events withguaranteeddelivery. It enables operators and their media partners to provide premiumservices with guaranteed quality and cost-efficient delivery over LTE,bringingwith it new sources of revenue.
Parissa Pandkhou, Director - Advanced Solutions, Verizon says "Verizonplans tointroduce Ericsson LTE Broadcast to give sports fans a whole new experiencewhile watching a game. We see new opportunities in this technology forsports,concerts and even distance learning and college classes."
Australian operator Telstra's Executive Director for Networks and AccessTechnology, Mike Wright confirmed that Telstra will partner with Ericssonon alive network trial of LTE Broadcast technology in the second half of 2013.
"The trial will show how we can improve the delivery of video to customerswhowant to enjoy the video content on the move. The key for this solution isthegreater network efficiency it will provide, ensuring we will be able tomeet acritical business imperative of giving our technology savvy customers theservices they want. Working closely with a world leading technology companylikeEricsson means we can really make a difference."
Peggy Johnson, Executive Vice President, Qualcomm Technologies, Inc. andPresident, Global Market Development, says: "We see a clear demand for theefficient delivery of video over mobile networks. To meet these needs, weareexcited to be working with Ericsson to offer a cutting-edge solution forhigh-quality live and non-real-time media services over LTE broadcast-enablednetworks."
Ulf Ewaldsson, Senior Vice President and Chief Technology Officer, Ericssonsays: "Ericsson is in a unique position to deliver LTE Broadcast. We aretheonly vendor that can blend insight on consumer habits, deep mobile networksexpertise and twenty years of video compression technology leadership tohelpoperators maximize the revenue opportunity represented by this rapidevolutionin media consumption."
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