PHOENIX, AZ and NEW YORK, NY -- (Marketwire) -- 02/25/13 -- VideoHub, the enterprise division of Tremor Video, Inc., today is launching a new quality score for video advertising during the Interactive Advertising Bureau Annual Leadership Meeting. The IAB ALM is taking place from February 24 to February 26 at the Arizona Biltmore Hotel in Phoenix.
VideoHub's eQ score is a patent-pending formula to determine the potential of every impression in a video ad campaign to grab and keep people's attention. eQ is the first scoring method of its kind for video ad placements. No other measurement tool on the market for video advertising weighs the three criteria that eQ score does: viewability throughout an ad's duration, player size, and ad completion rate. eQ score provides a baseline for agencies and publishers to assess quality versus cost.
eQ score is the latest innovation in the VideoHub platform, which uses proprietary technology to analyze multiple variables that explain advertising effectiveness in the context of how, when, where, and most importantly, why people engage with video ad campaigns.
"Our clients came to us and said, 'We value the depth of the analytics you're providing, but give us a way to clearly measure or score the value of our campaigns,'" said VideoHub General Manager Anthony Risicato. "eQ score is just that. It's a single score that facilitates the essential marketing decisions on every campaign. Our patent-pending mathematical model and proprietary technology make this possible. Now you can know the 'true' value and effective quality of your campaign."
Who Benefits from eQ Score and How
eQ score is available immediately to customers of the VideoHub platform.
It enables brands and media agencies to compare the value of video ads on a level playing field across all channels (ad networks, publisher sites, ad exchanges, etc.). eQ also assesses how far marketers' dollars go with each media buy, and provides the "true" cost of the media (eQ CPM) vs. the actual CPM.
For more information, see our video featuring Anthony Risicato: www.vimeo.com/videohubtv/eqscore
About Tremor Video, Inc.
New York-based Tremor Video, Inc. has offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, and San Francisco, with international offices in London, Munich, Singapore, and Toronto. It has two operating divisions that provide complementary media and advertising services:
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