Fandango has made a move to recognize U.S. Hispanic buying power.
NBCUniversal's movie ticket service, Fandango, will partner with Telemundo to roll out Fandango Cine, a digital movie-ticket service aimed at Hispanics.
The Fandango Cine website and smartphone app will operate separately from Fandango and will highlight movies, actors and original video clips meant to resonate with Hispanics, according to the New York Times.
Hispanic moviegoers bought 286 million movie tickets in 2011, according to the Motion Picture Association of America.
Fandango is a moviegoer's a virtual destination to buy movie tickets and get the latest news and trailers for movies. Fandango sells tickets to more than 20,000 screens nationwide. Moviegoers can print their tickets at home or receive them as a paperless Mobile Ticket on their smartphones.
In January, Fandango announced record sales in 2012, according to the company's website. Last year was the company's best-performing year in its 12-year history, with record highs in ticket sales, Web and mobile traffic, and app downloads.
Fandano experienced a 57 percent surge in annual ticket sales, 34 percent percent annual growth in monthly visitors to its online and mobile destinations, and 31 million downloads of its award-winning mobile apps, according to Fandango.com.
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