BARCELONA, SPAIN -- (Marketwire) -- 02/25/13 -- In an effort to meet the growingdemand for machine-to-machine technology, Ericsson (NASDAQ: ERIC) and SAPAG (NYSE: SAP) have signed anagreement to jointly market and sell cloud-based, machine-to-machine (M2M)solutions and services to enterprises via operators around the globe. Thesolutions will be based on a combined software-as-a-service (SaaS) offeringfromEricsson and SAP within M2M.
The combined power of Ericsson's services, solutions, technology andnetworkoperator infrastructure, which are powered by Ericsson Device ConnectionPlatform & Service Enablement Platform, and enterprise business solutionsfromSAP powered by the SAP HANA® platform will allow businesses to findbetter andmore innovative ways to respond to customer needs even more quickly thantheycould before. The announcement was made at Mobile World Congress, heldFebruary25 - 28, 2013 in Barcelona, Spain.
Enterprises have faced barriers toward the adoption of M2M solutions, suchaslack of complete multi-industry end-to-end offerings and deficiency ofsuitableglobal coverage connectivity solutions that are needed by multinationalenterprises. Ericsson and SAP are teaming up to deliver aconnected cloud-based offering to operators that will remove thosebarriers, while at the same timeadding the benefits of minimal up-front investment and fastertime-to-market. These new solutions and services will also help enhanceenterprise efficiency inkey business processes such as maintenance, remote service, inventory,logisticsand road transport management, vending and customer experience management.
The joint M2M infrastructure and industry specific solutions will beprovided byoperators as a service to enterprises, and Ericsson and SAP are alreadydiscussing the model with operators.
Per Simonsen, CEO, Telenor Connexion, said: "At Telenor Connexion we seethatM2M is becoming an increasingly strategic and integral part of ourcustomers'operations and products. This joint collaboration between SAP and Ericssoniskey in facilitating customers' implementation of M2M, increasing the valueproposition and enhancing the customer experience. In addition, this willprovide great opportunities to reach new customers in different industriesandmarkets."
Lynda Burton, Director of Wholesale at Three UK, said: "We are seeing agrowingdemand for turnkey M2M solutions. This partnership, combined with Three'smarketleadership and experience in mobile data, delivers a powerful solution toenterprise customers."
SAP is well positioned to offer enterprises market leading mobile, cloudcomputing and big data analytics, as well asin-depth experience incombiningthose technologies to create unique and powerful solutions across 24industries.
Jim Hagemann Snabe, Co-CEO of SAP AG, said: "Today's announcement is afirststep toward delivering on a shared vision that SAP and Ericssonhave for co-innovating with our customers worldwide to help them deliver onthe promise ofM2M. Together, we will break down the barriers that prevent customeradoption ofM2M solutions by delivering a simple, affordable and fast-to-implementsolution. Enterprises will benefit from an offering that provides themwitheverything they need to connect to machines, and helps turn high volumes ofdatainto real-time knowledge and decision-making.
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