Las Vegas tourism officials say this morning's shootout and car crash on the Strip shouldn't discourage people from coming to the city.
But it's too early to determine what effect the violence will have on tourism.
Representatives of the Las Vegas Convention and Visitors Authority issued a statement late this morning saying the agency is helping Metro gather information and investigate the incident that killed three people and left at least six injured.
"The LVCVA, resort partners and law enforcement work closely to maintain a safe and secure experience for our visitors and residents," the LVCVA said. "Recent incidents, while unfortunate, were isolated events. Las Vegas is among the safest travel destinations in the world and utilizes the most advanced technology and training to maintain a secure environment."
Vince Alberta, vice president of public affairs for the LVCVA, said tourism officials react to crises on a case-by-case basis to figure out the best strategy to respond to incidents that could hurt tourism and.
"You have a blueprint, and then you adapt and adjust based on each individual case," Alberta said.
In past events, such as the 9/11 terrorist attacks, the LVCVA suspended advertising for a few days, then built a campaign reacting to the events.
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