News Column

Taco Bell, ESPN and Snipp Deliver A Mobile Knockout

Feb 21 2013 12:00AM

Marketwire

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WASHINGTON, DISTRICT OF COLUMBIA -- (Marketwire) -- 02/21/13 -- For the second year in a row, Snipp Interactive Inc. (TSX VENTURE: SPN) powered ESPN and Taco Bell's mobile QR code campaign for the Bowl Championship Series college football games. The campaign, which recently concluded, generated over 225,000 scans since its launch on December 20th, a record performance for a non-sweepstakes based campaign.

Taco Bell placed QR codes on variety 12 pack taco boxes and accompanying soda cups. Hungry football fans were directed to scan QR codes prominently placed on the packaging to watch exclusive mobile videos of ESPN college football analyst Mark May previewing upcoming games.

Last year, a similar campaign offered consumers an option between texting a keyword to a shortcode and scanning a QR code. This year's campaign, however, was QR code only.

Snipp CEO and co-founder, Atul Sabharwal noted, "This campaign should serve as a testament to the value and staying power of QR codes - and should serve as a case study for marketers looking to effectively leverage mobile marketing. There was a clear call to action on the packaging, a strong connection between the target audience and the content being provided and great execution on all aspects of the campaign including a mobile optimized site for watching the videos."

About Snipp Interactive Inc.

Snipp Interactive Inc. (www.snipp.com) builds mobile solutions for brands to engage and interact with their customers. Snipp provides print publishers, advertising agencies and corporate/consumer brands, including Fortune 500 companies, with three main solution sets:

-- Response: Mobile activations that make offline campaigns more interactive.-- Infrastructure: Tools to create scalable mobile destinations and experiences.-- Validation: Mobile workflows to validate purchases and other customer actions.



Snipp generates revenue by designing, constructing, implementing and managing these mobile solutions for its customers. Snipp is headquartered in Washington, D.C. with international operations in Canada, Mexico and India.

Disclaimer for Forward-Looking Information

This press release contains forward-looking statements and information that are based on the beliefs of management and reflect Snipp Interactive Inc.'s current expectations. When used in this press release, the words "estimate", "project", "belief", "anticipate", "intend", "expect", "plan", "predict", "may" or "should" and the negative of these words or such variations thereon or comparable terminology are intended to identify forward- looking statements and information. Such statements and information reflect the current view of Snipp Interactive Inc. with respect to risks and uncertainties that may cause actual results to differ materially from those contemplated in those forward- looking statements and information.

By their nature, forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements, or other future events, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements.

Forward-looking statements are made based on management's beliefs, estimates and opinions on the date that statements are made and Snipp Interactive Inc. undertakes no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Investors are cautioned against attributing undue certainty to forward-looking statements.

Snipp Interactive Inc. cautions that the foregoing list of material factors is not exhaustive. When relying on Snipp Interactive Inc.'s forward-looking statements and information to make decisions, investors and others should carefully consider the foregoing factors and other uncertainties and potential events. Snipp Interactive Inc. has also assumed that material factors will not cause any forward-looking statements and information to differ materially from actual results or events. However, the list of these factors is not exhaustive and is subject to change and there can be no assurance that such assumptions will reflect the actual outcome of such items or factors.

Copyright Snipp Interactive Inc. All rights reserved. All other trademarks and trade names are the property of their respective owners.

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.



Contacts:
Snipp Interactive Inc.
Anthony Durkacz
+1-416-720-4360
investors@snipp.com
www.snipp.com





Source: Marketwire


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