MOUNTAIN VIEW, CA -- (Marketwire) -- 02/21/13 -- Global marketing solution Adara Inc. is pleased to announce it has secured $20 million in a financing round led by QuestMark Partners, an expansion-stage venture capital firm providing growth capital to exceptional management teams across the United States. Previous investors August Capital, Morgenthaler Ventures, ONSET Ventures and Thayer Ventures also participated in the round. Adara has been steadily growing and innovating as a proven leader in first-party data-driven advertising, and this funding round follows exponential revenue growth from its clients, including the top brands from travel, retail and financial services. Working with complex customer data sets and valuable audience segments, such as frequent flyers, business and international travelers, Adara enables top brand advertisers to connect with a highly desired consumer base via cross-screen channels. QuestMark's interest is a sign of Adara's continued strong growth and traction, and the backing will fuel exciting new product developments and launches as well as international expansion.
This financing will fuel increased investment and growth in Adara's award winning solution, The Global First Party Data Platform. Through this, Adara offers the top travel brands and advertisers a 360-degree view into their audience, based on real, proprietary customer data. They offer a cross-screen solution with key insights, enabling blue chip travel brands and advertisers to send the right content to the right audience. First-party data such as transactional data, data from loyalty programs, and lifestyle and demographic data sourced directly from trusted brands, are the most relevant tools for advertisers to deliver highly personalized and effective premium display ads, yielding far better results compared to third-party data.
"This new round of funding represents continued investment in the growth of our business," says Layton Han, chief executive officer of Adara. "Adara is focused on delivering new data-driven products to the marketplace, and this financing will accelerate new product development as well as increase the pace of our international expansion."
Ben Schapiro and Nick Superina of QuestMark led the investment in Adara. "Adara's platform derives unique and highly-differentiated insights from its proprietary data and uses these insights to help advertisers run highly-targeted ad campaigns with market-leading performance," said QuestMark founder and Partner Ben Schapiro. "Adara's business is growing rapidly, and we're excited to partner with this excellent management team and the current investor group in support of Adara as it continues on its path to become a large company."
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