A merger of OfficeMax and Office Depot has been a "long time in coming" and
would be a positive development for the office supply industry -- including
No. 1 Staples -- according to Staples founder Tom Stemberg.
"It's good for the industry because there are too many overlapping
stores," said Stemberg, considered a pioneer of the office superstore for
starting Framingham-based Staples in 1986.
The merged company would be more efficient after closing what analysts
expect would be 500 to 600 of OfficeMax's and Office Depot's combined 2,000
North American stores.
Staples stands to win by picking up stores that the Federal Trade
Commission likely would force the combined company to divest and by getting
spillover customer traffic from others closed due to overlap, according to
Stemberg, now a managing general partner at Cambridge's Highland Capital
Partners.
"It's a very good thing for Staples," he said.
About 52 percent of Office Depot's stores overlaps with an OfficeMax.
The Wall Street Journal first reported talks between the companies on
Sunday night. Both Office Depot and OfficeMax declined comment yesterday.
"Digitization" of the office has resulted in a market that can't be
supported by three superstore chains, according to Jefferies & Co. analyst
Daniel Binder. "This is most evident in the lackluster sales and margin
erosion over the last several years, even as labor conditions have shown some
improvement," he said in a report. "If these two companies merged, we do not
think the consumer would be put at a disadvantage on price."
Unlike in 1997, when the FTC blocked a merger of Staples and Office Depot
based on antitrust issues, analysts expect this marriage would get regulatory
approval due to the growth of competition since then from online sellers and
mass marketers.
"The office supplies landscape today is very different," Barclays analyst
Alan Rifkin said in a report, noting the FTC likely wouldn't base a decision
solely on physical store footprints. "Staples, Office Depot and OfficeMax
increasingly view players such as Amazon, Costco and Wal-Mart as their
competition in addition to more traditional office supplies stores."
If there is a loser in such a merger, Credit Suisse analyst Gary Balter
believes it will be suppliers and third-party resellers.
Shares of Staples surged yesterday, gaining 13 percent to close at
$14.65. OfficeMax rose nearly 21 percent to $13, and Office Depot saw a 9.37
percent increase to $5.02.
___
Distributed by MCT Information Services
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News Column
Merger Could Benefit Staples
Feb 20, 2013
Donna Goodison, Boston Herald
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Source: (c) 2013 Boston Herald
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