News Column

Burger King Gets Social Media Hacked

Feb 19, 2013
burger king

U.S. fast-food company Burger King fell victim to hackers as its Twitter account began sending out pro-McDonald's messages and the occasional rap video.

The company's Twitter feed was decked out with McDonald's promotions, implanting golden arches into the @BurgerKing account's masthead and setting the background graphic to a photo of the rival chain's popular Chicken McNuggets.

The account tweeted that the company had been sold to rival hamburger chain McDonalds.

The hackers also changed the company's address to "in a hood near you".

The firm asked Twitter to suspend the account said it will post an apology on its Facebook page.

Fake tweets included a link to a photograph of unsanitary working conditions in an unidentifiable kitchen, and another of man injecting himself with a syringe. Other tweets promoted rap artists and provided links to their music videos on YouTube.

One internet hacking group has been tagged in numerous tweets sent out by the @BurgerKing account. The group, called Anonymous, is the same one that threatened to shut down live streams of US President Barack Obama's State of the Union Address last Tuesday.

A spokesman for Burger King said: "We apologise to our followers who have been receiving erroneous tweets about other members of our industry and additional inappropriate topics."

Meanwhile, McDonalds tweeted in response to the apparent hack: "We empathize with our @BurgerKing counterparts. Rest assured, we had nothing to do with the hacking."



Source: (C) 2013 The Herald. via ProQuest Information and Learning Company; All Rights Reserved