News Column

Rihanna Launches River Island Line

Feb 18, 2013

Suzy Menkes

Rihanna

The singer has designed a collection for the British high street chain River Island.

"This is a shirt tied round a skirt -- because sometimes you have those fat days or you are wearing big underwear," said the slim-as-a-reed singer Rihanna, her black jersey dress clinging to her toned body and the only sign of any noticeable curve in her rounded scarlet lips or her high-heeled bootees.

Rihanna's fashion collection for the British high street chain River Island was introduced with a rock 'n' roll attitude, as models walked a scaffold of a runway to the raunchy music of the rapper Jay- Z, ending with "Fresh Off the Runway" -- a track released by Rihanna.

There were low-slung jeans with denim shorts peeping from the hipline, the T-shirts marked with the singer's stylish "R," a zippered bomber jacket and an assortment of brief and longer little black dresses.

"Those are the most timeless. I love the things you can wear now or in 10 years and it does not have an era attached to it," Rihanna said, while showing the more raunchy and transparent summer clothes, from floaty, flowered long dresses with high slits to little bra tops that would go under the frocks or team with bikini bottoms. Another idea was "plane" wear, including a relatively baggy jump suit.

Is such an energetic and seductive performer really likely to drop her hemlines to her ankles?

"Well, you know, it is a little sheer and I like the split," she said. "I can do a head-to-toe, but I'll put a little 'freak' in there."

There was nothing too weird in the collection -- but will it sell up a storm at its introduction next month, as the River Island executives hope?

Everything must depend on the price tags, which don't seem to have been calculated quite yet, although they are expected to be Pounds 18, or $28, for a T-shirt to a little more than Pounds 100 for pieces made from leather or other finer materials.

One person is convinced that this new line will run and run: Rihanna said she already was working on a winter collection. And tucked away in the audience, the presence of John Demsey, a senior executive from Estee Lauder, suggested that new beauty products also were in preparation -- on a more luxury scale.



Source: (C) 2013 International Herald Tribune. via ProQuest Information and Learning Company; All Rights Reserved


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