HispanicBusiness

MEMPHIS, Tenn., Feb. 18, 2013 /PRNewswire/ -- St. Jude Children's Research Hospital((R)), one of the world's premier cancer research centers joined forces with Univision Radio, the leading radio network serving Hispanic America, to host its annual St. Jude Promesa y Esperanza((R)) (Promise and Hope) radio event. Univision Radio listeners across the country tuned in on Feb. 7 and 8 to raise more than $5.3 million in cash and pledges to support the research and treatment of childhood cancer and other deadly diseases in the United States, Puerto Rico and around the world.

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(Photo: http://photos.prnewswire.com/prnh/20130218/MM61009 )

The two-day broadcast event highlighted the heartwarming stories of St. Jude patients and their families resulting in Univision Radio listeners across the country to become Angeles de Esperanza (Angels of Hope) by making a donation of $20 per month. Seventeen cities around the nation and its territories, including Los Angeles, Dallas, Miami, Chicago, New York, and Puerto Rico, participated in more than 30 hours of programming to support the lifesaving mission of St. Jude.

"For more than 50 years, St. Jude Children's Research Hospital has been a beacon of hope for thousands of sick children around the world," said Randy Falco, president and CEO, Univision Communications Inc. "For us at Univision we are proud to partner with St. Jude and continue to support their pioneering research and innovative treatments to save the lives of children."

St. Jude Promesa y Esperanza continued this year with the support of Univision's portfolio of platforms including local radio and television stations, online, mobile and social media in addition to Univision America, Univision Radio's AM radio network. Additionally, radio and television personalities from Univision showed their support for St. Jude Promesa y Esperanza via social media. Among the personalities who donated their time and talent to support these efforts were El Show de Piolin's Eddie "Piolin" Sotelo; Desayuno Musical's Javier Romero; Univision America's Dra. Isabel, Hellen Aguirre Ferre, La Doctora Aliza and Rafa "El Acalde"; Raul Brindis from El Show de Raul Brindis; Intimo's Alberto Sardinas; El Show de Enrique Santos' Enrique Santos; El show de Omar y Argelia's Omar Velasco and Argelia Atilano; Despierta America's Raul Gonzalez; Primer Impacto's Pamela Silva Conde; El Gordo y La Flaca's Lily Estefan; Ilia Calderon from Noticiero Univision Edicion Nocturna and more.

"Our partnership with Univision Radio enables St. Jude Children's Research Hospital to share our lifesaving mission with Hispanic listeners across the nation and raise awareness and funds in the fight against childhood cancer and other deadly diseases," said Richard Shadyac Jr., chief executive officer of ALSAC/St. Jude Children's Research Hospital. "Thanks to their generosity, St. Jude can continue providing innovative treatments and exceptional care, while keeping our promise that no family ever pays St. Jude for anything."

The Promesa y Esperanza event was further supported by a number of Hispanic artists including Luis Fonsi, Luis Enrique, Juanes, Prince Royce, Chino y Nacho, Angelica Vale, Los Tigres del Norte, Banda El Recodo, Karen Martinez, Natalia Jimenez, Ana Soberon, Kany Garcia, Christian Meyer, Leslie Grace, Santaye, Angel y Khriz, Gerardo Ortiz, Pee Wee, Romeo Santos, Diana Reyes, and many more. They reached out to their fans via continuous messages through their social media networks and by joining the conversation using the official hashtag of the event #StJudeUVN to encourage tuning in and supporting the St. Jude/Univision Radio event.