The longstanding uncertainty over the future of bankrupt American Airlines,
Miami's largest carrier and one of the top private employers in the county,
was finally resolved with Thursday morning's announcement of a merger with US
Airways.
But a new question emerged from passengers weary of poor customer service
as leaders of the two companies announced plans to form the world's largest
air carrier: Will the new giant airline make flying any less of a drag?
Experts and airline officials say there are many positives, especially in
South Florida: If approved by a bankruptcy judge and anti-trust regulators,
the merged airline will offer more destinations around the world, compete
better with the powerful United and Delta carriers and allow American to shed
the labor tensions that have long proved troublesome.
"They'll have no excuse for not improving," said George Hobica, founder
of Airfarewatchdog.com. "They will be more profitable; the worst is behind
them in terms of employee relations."
In an interview Thursday, American Airlines CEO Tom Horton -- who had
initially resisted overtures from US Airways -- talked up the benefits of the
$11 billion deal.
"What it means for our customers is a bigger, broader network with more
opportunities to get more places easily, and obviously a more financially
strong, powerful American Airlines," said Horton, who briefly will become
chairman of the merged airline's board. South Floridians will have greater
access via American to Charlotte and Philadelphia, now dominated by US
Airways, and to cities throughout the northeast.
"All of that taken together means that we will be stronger, have more
propensity for growth than we already would have, particularly in a region
that is growing."
He highlighted Miami as a region with significant promise for the new
airline, calling the hub and the Latin American and Caribbean operation "the
best airline franchise in the world."
"I would expect that the newer, bigger, stronger American will only mean
more business through Miami," he said. "Fortunately for us, Latin America is a
place we see extraordinary growth potential -- and we're going to capitalize
on it."
Tourism and business leaders in Miami said they were heartened by
Thursday's announcement.
"It just takes away the angst, it takes away the uncertainty, it allows
for planning," said Frank Nero, president and CEO of the Beacon Council. He
said airlift in and out of Miami is one element that the council, Miami-Dade's
economic development partnership, markets to businesses.
American carries nearly 70 percent of passengers at Miami International
Airport, making its health crucial to the important tourism industry.
Said William Talbert III, president and CEO of the Greater Miami
Convention & Visitors Bureau. "For Miami, it's only a positive."
But not everyone is so optimistic.
"[Service] will probably get worse, particularly in Miami," predicted
Miami resident Richard McCormick, replying to a query from the Public Insight
Network. "When you have, essentially, a captive clientele, why be nice to the
passengers?"
In the most recent Airline Quality Rating, which ranks airlines according
to performance, US Airways was in eighth place, American was No. 10, and
regional carrier American Eagle brought up the rear in fifteenth place.
George Hoffer, transportation economist at the University of Richmond,
said the improvement customers could expect is better service in mid-sized
cities -- "not the smiley glad-you're-aboard stuff, but when there's
mechanical or weather [issues], they will have more options."
In Thursday's interview, Horton said the carrier has been ordering new
planes and working to improve the passenger experience. American and parent
company AMR filed for bankruptcy protection in November 2011 and have since
revealed several changes to the fleet and operations as it restructures.
Chris Sloan, who runs the airline news website Airchive.com, said he
expects US Airways to bring its standards up to the new levels that American
has reached.
"American has set a real flag in the ground: relaunched domestic product,
major service enhancements in terms of WiFi, new seating," said Sloan,
producer of the Travel Channel series Airport 24/7: Miami. "Coach is always
going to be coach, but certainly they've made a lot of enhance- ments."
The new airline will have some 6,700 daily flights and annual revenue of
roughly $40 billion. US Airways CEO Doug Parker, who started pursuing the deal
after American filed for bankruptcy, will be CEO of the new airline; after
Horton's departure, he will become chairman as well.
The deal is expected to close by the end of September, as part of
American's emergence from Chapter 11 protection. No major hurdles are
expected. Pilots from both airlines have agreed to the outlines of a deal that
should make it much easier to get a final, joint contract. A group of
unsecured creditors has already agreed to terms.
Some travelers interviewed at Miami International Airport Thursday
worried about their own wallets in light of the deal.
"It's probably going to hurt the consumer, but it helps the two airlines
because they're falling farther and farther behind Delta and United," said
Bill Naumes, a retired business professor from New Hampshire who was flying on
American. "There are going to be fewer choices, so I think the prices are
going to go up."
But Hobica said that with newer, more fuel-efficient jets, he doesn't
anticipate fare hikes.
"I don't see the need to raise fares," he said. "If they do, people will
just stay home or drive."
Miami Herald staff writers Jane Wooldridge and Maria LaMagna contributed
to this report, which was supplemented with information from the Associated
Press.
This article also includes comments from the Public Insight Network, an
online community of people who have agreed to share their opinions with The
Miami Herald. Sign up by going to MiamiHerald.com/Insight.
___
Distributed by MCT Information Services
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American Airlines CEO: Merger Means More Miami Business
Feb 15, 2013
Hannah Sampson
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