SAN DIEGO, CA -- (Marketwire) -- 02/14/13 -- LifeApps Digital Media Inc. (www.lifeappsmedia.com) (OTCQB: LFAP) today announced that they have executed a preliminary Letter of Intent relating to a proposed strategic alliance with MediSwipe Inc. (www.MediSwipe.com) (OTCQB: MWIP), a patient security solutions and financial products company for the medicinal marijuana and health care industry, and 800 Commerce Inc., a mobile marketing and payment solutions company, to produce mobile applications for Apple and Android platforms targeting the mobile healthcare sector. The combination of smartphone and app stores has created a vibrant market for mHealth apps, which are forecast to reach 142 million downloads globally by 2016. Pursuant to the Letter of Intent, the two companies will move towards an agreement for a strategic alliance in which LifeApps Digital Media will create mobile applications for MediSwipe, the first being "GetRx" which will match caregivers and patients in legal jurisdictions for medicinal marijuana, provide geographical locator functionality for 18 states with thousands of listings of pharmacies, caregivers and dispensaries, and allow for patient ratings and comments. The second application will be branded "My800Doctor" on behalf of 800 Commerce and will extend the mobile brand of the 800 Commerce newly launched telemedicine portal www.my800doctor.com, allowing geographical search of medical professionals, appointment setting, and prescription alerts for over 400,000 healthcare professionals nationwide.
"We are extremely pleased to have signed a preliminary agreement towards entering a partnership with LifeApps for the launch and extension of our mobile brand for 'GetRx' and 'My800Doctor' for iOS and Android. LifeApps is a leading provider of smartphone applications, and is approved across all platforms. We look forward to launching the GetRx app for our consumers. We believe our timing is crucial and will be a meaningful revenue stream for our company based on new legislation regarding dispensaries. We will now be the first application to match patients with independent caregivers as required under the new legislation," stated B. Michael Friedman, CEO of MediSwipe.
"We believe that LifeApps has developed the perfect app development platform and tools with which to partner with MediSwipe and 800 Commerce for the creation of their mHealth apps," Robert Gayman, CEO for LifeApps Digital Media Inc. stated. "Our health and wellness platform and design/programming team are perfectly suited to deliver the features, functionality and user friendly experience that 'GetRx' and 'My800Doctor' require."
"We believe LifeApps is uniquely qualified as a partner to create apps that can fit a variety of needs in the medical transaction sector," Friedman continued. "In the digital publishing world, LifeApps' latest edition of its health, sports and fitness magazine, YouWorkout (www.appstore.com/youworkout), held the top spot in the Health, Mind and Body section of Apple Newsstand's 'What's Hot' section for four consecutive weeks from December 2012 into January 2013. LifeApps' YouWorkout mobile app has been listed among the top 10 Health, Mind and Body publications in the 'What's Hot' section for eight straight weeks. LifeApps recently released MDWorkout (www.appstore.com/mdworkoutcom), a health and fitness application featuring exercise programs and video content from medical professionals and certified trainers. LifeApps has the technical expertise to provide the solutions the mobile market needs."
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