BOSTON, MA -- (Marketwire) -- 02/14/13 -- Skyword, the leading content production platform, today announced a partnership with Acceller, Inc., a technology and marketing partner to America's largest telecommunications and cable companies. Acceller will leverage Skyword's Content Production Platform, a comprehensive technology and services offering, to help publish valuable informational content to its consumer educational site. Acceller publishes this content directly to DigitalLanding.com, which maintains an established position as an influential and trusted source of information for consumers researching digital home service decisions.
Acceller has successfully partnered with telecommunications and cable companies since 1999 to help grow their installation base. Today IBIS World estimates that wired telecommunications, wireless telecommunications and cable providers in the U.S. have combined annual revenues of $350 billion. In order to reach new audiences and reduce total cost of customer acquisition, these providers rely on partners such as Acceller for their innovative technology and marketing services. With DigitalLanding.com, Acceller is building the infrastructure of quality content required to reach and engage potential consumers, as well as aid them along the buyer's journey.
The need for high-quality informational content fits in with Acceller's innovative approaches to digital marketing. "The key to our success is understanding important consumer decision points and leveraging that information alongside our accumulated audience insights," said Romain Rousseau, Director of Marketing Operations at Acceller. "So while our partner brands are doing a great job of generating awareness with digital campaigns, we are maintaining our end of the bargain by testing new methods and learning more about how to find potential customers in their moment of need."
In order to shorten the sales cycle for its partners, Acceller has built out a content marketing strategy mapped to its own strategic market intelligence in two main areas:
•Understanding Motivations: How And Why Consumers Buy •Understanding Inflection Points: Where Consumers Are in the Buyers' Journey
"At the end of the day, we understand that great content can expand on the value that our partners have already created," continued Rousseau. "We can help by focusing on telling the right story for the right context. If you want to stream video faster in your home or if you want to find great home telecommunications services in a new city, then we can help you find the right solution."
"We're thrilled to be working with Acceller," said Tom Gerace, founder and CEO of Skyword. "Innovative companies like Acceller understand that a well-planned and well- executed content strategy improves brand awareness and engagement and ultimately helps fuel sales."
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