YARDLEY, PA -- (Marketwire) -- 02/13/13 -- The Agency Inside® Harte-Hanks (theagencyinside.com), an omnichannel customer engagement agency of Harte-Hanks (NYSE: HHS), announced today that it and client Sony Electronics have won three 2013 MarketingSherpa Email Awards. The honor includes:
•A Gold Award in Email Innovation for a campaign that integrated the email strategy with Sony's social strategy, •A Silver Award in Best Promotional Email or Campaign for a Black Friday/Cyber Monday email program that generated a 53-percent increase in revenue for the holiday shopping period, and •An Honorable Mention in Best Triggered Email for a new customer triggered email campaign that streamlined more than 70 email versions into three dynamic email templates, enabling both better brand interaction and relevancy in messaging.
In its recently published report showcasing winners, MarketingSherpa wrote, "perhaps most impressive of all, consumer giant Sony Electronics took home an unprecedented three awards this year, across as many categories, for its trio of very unique, creative, and effective email."
"Email connects customers and prospects with a brand at various points in the customer lifecycle -- it motivates, inspires, and engages. When leveraged correctly, email can be a vital part of a rich customer experience," said Jeannine Falcone, executive vice president, customer strategy and engagement, Harte-Hanks Direct Marketing, and managing director, The Agency Inside Harte-Hanks. "These campaigns -- and the results they generated -- serve as a testament to the value of email as part of an integrated marketing strategy. In particular, the effort to link Sony's email strategy to its Pinterest presence truly serves as an example in how to create a 'virtuous cycle' between these two channels. To win the Email Innovation Gold Award is truly an honor. We are so pleased that our work and the work of Sony Electronics have been recognized in the industry. We're looking forward to what is to come from this collaboration."
"Sony is dedicated to providing a rich customer experience, and we look to utilize the channels our customers are already using to create the most relevant and effective experience possible," said Jennifer Geddy, director of CRM, Sony Electronics. "When planning, we work with The Agency Inside to see how each channel can be leveraged and integrated to create a cohesive, memorable experience."
"We are so excited to receive this recognition from MarketingSherpa. Our team and our partners at The Agency Inside have worked hard to create email campaigns to continue the dialog and move the customer relationship forward. These campaigns all performed extremely well in terms of engagement, and we've found that engaged consumers buy. We couldn't be happier with the result," said Barbara Miller, vice president brand activation, Sony Electronics.
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