News Column

Social-store Platform Getonic Raises $1.3 Million

Feb 13, 2013

Getonic, which has developed a social-shop platform, announced today that is has raised more than $1.3 million in financing. The company's service provides small businesses and stores with tools to build mini online shops that can be posted on the web and social feeds. Getonic said that it has raised seed funding from several leading venture partners including thetime, Rutledge Vine Capital, private investor Mortimer Singer, and other angel investors.

There are few solutions for businesses looking to add social channels to their e-commerce. Businesses can post offers to their Facebook pages or Twitter accounts but these provide only very basic experiences. Users are sent outside of the platforms and purchasing is a convoluted process. Getonic seeks to solve this problem through its simple end-to-end solution. The service gives businesses an easy-to-use dashboard to create their own POPshop in seconds. Businesses simply need to select the product or service they want to sell, add a price, and customize the POPshop. With a click of a button they can post it to Facebook, Twitter, a blog, email, or the web. Getonic also provides businesses with a viral-affiliate program.

Getonic founder and CEO Adi Eyal said, "We built Getonic with millions of SMBs in mind. These are businesses that look to the power of the social web to find new customers and generate new revenue. Our platform gives these businesses a powerful tool, not only to create visually attractive stores, but also the ability to tap into the social power of platforms like Facebook."

Getonic was founded in 2010 and is based in Tel Aviv.

Source: (c)2013 the Globes (Tel Aviv, Israel). Distributed by MCT Information Services.

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