The Center for Hispanic Leadership (CHL) announced a move that will help Hispanic enterprises in Ohio prosper.
CHL, a consulting and training organization focused on issues regarding Hispanic growth strategies, is offering $3.9 million in scholarship grants to support 10,000 Hispanic leadership certifications for its online Hispanic Leadership Academy. The academy is an interactive, video-based training and certification curriculum geared toward Hispanic entrepreneurs and companies that desire to conduct business with Hispanics.
The goal of the program, led by Ohio chapter president Rafi Rodriguez, is to provide Hispanic business owners the culturally relevant training to become better leaders and business operators.
The scholarships include six months of no-cost online certification training. To earn the scholarships, Hispanic entrepreneurs will be required to attend one of six workshops to be held throughout the state of Ohio in 2013-14.
Rodriguez said he "found it very convenient" to go through the certification process and training online via the CHL website.
"Fellow Hispanics have commented very positively on the course content," he continued. "Even the general manager of the new Hollywood Casino in Columbus would like to host a CHL event at their facility."
The scholarships will be granted by the CHL and participating corporations with a major presence or headquarters in Ohio.
Rodriguz said business owners across all industries are showing interest in the certification course, including insurance agents, manufacturing and services industries.
He added that he has scheduled meetings with the president of Northern Kentucky University, and with executives from Nationwide, PepsiCo, Fifth Third Bank, Coca-Cola and The Limited Brands.
According to a 2012 survey conducted by McCombs School of Business and the Kauffman Foundation, Hispanic-owned businesses with paid employees need strategies that help them increase business training in management and communication skills -- and improve access to public and private-sector customers, according to a press release.
"It is extremely important for Hispanic businesses to grow and compete confidently in the marketplace," CHL founder Glenn Llopis said in a statement. "There are not enough culturally relevant educational and training resources to help Hispanics flourish as leaders, business owners and supplier diversity partners."
Hispanic #1 Breaking News for Entrepreneurs, Professionals and Small Business Owners - HispanicBusiness.com
OCTOBER 31, 2014
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