News Column

Turns Out You Can Put a Price on Love! It's $43,842.08

Feb 11 2013 12:00AM



TORONTO, ONTARIO -- (Marketwire) -- 02/11/13 -- A recent study by, Canada's independent financial rate comparison site, has uncovered startling evidence that, despite what troubadours and beat poets may tell us, love DOES indeed cost a 'thing'... in fact, many, many 'things.' The sweetheart study crunched the costs associated with a romantic relationship from wooing to weddings and has determined that the list price of love is a wallet whopping $43,842.08!

To determine love's perilous price tag, the research team came to a consensus on the basic elements of a modern relationship, then undertook extensive analysis into those hard costs to determine a final tally. Since all relationships are unique, median costs and timelines were used for the calculations.

The following is a breakdown of the 'cost of love' (based on a one-year courtship, one-year engagement, and average costs for a wedding in Canada):

The Costs of Courtship:

----------------------------------------------------------------------------EXPENSE RESEARCH QUANTITY AVERAGE COST TOTAL REVELATIONS PER ITEM----------------------------------------------------------------------------'Fancy' Dates Nice dinners / 12 $160 $1,920 theatre tickets / etc.----------------------------------------------------------------------------Movie Dates Two tickets + 12 $42.95 $515.40 snacks----------------------------------------------------------------------------Casual Dates - Take-out dinners 12 $25 $300 (substantially - "Movie Date" at 12 $5.99 $71.88 less fancy) Home - Coffee dates 12 $11.99 $143.88----------------------------------------------------------------------------Weekend Getaways 2 days and 2 2 $426.46 852.92 nights, room + $100 in credit charges.----------------------------------------------------------------------------"Apology" Flowers - Only needed after 3 $49.95 $149.85 delivered 'major' disputes----------------------------------------------------------------------------New Wardrobe for For when she Excludes a $980.81 $980.81 him 'improves' him sweater (which his partner will buy him for his birthday and he will wear to all social outings.)----------------------------------------------------------------------------Beach Vacation Travel is the Winter, all- $1,001.00 $2,002 ultimate test of inclusive, each your relationship 4+ stars mettle----------------------------------------------------------------------------TOTAL Courtship $6936.74----------------------------------------------------------------------------One Year Engagement:----------------------------------------------------------------------------EXPENSE RESEARCH QUANTITY AVERAGE COST TOTAL REVELATIONS PER ITEM----------------------------------------------------------------------------Engagement Ring Cannot be used as a 1 $3,500.00 $3,500.00 birthday, holiday or Valentine's Day gift under any circumstances----------------------------------------------------------------------------Another Year of Repeat of previous 1 $4,444.34 $4,444.34 Dates, etc. expense, less a beach vacation since couple will be going on a honeymoon, and with only 50% of first year's wardrobe 'upgrade' cost----------------------------------------------------------------------------Engagement Party Low-key, wine & 1 $2,000.00 $2,000.00 cheese + desserts----------------------------------------------------------------------------TOTAL Engagement: $9,944.34----------------------------------------------------------------------------Wedding Wallet Wallop:----------------------------------------------------------------------------EXPENSE RESEARCH AVERAGE COST PER ITEM TOTAL REVELATIONS----------------------------------------------------------------------------Wedding The research Venue = $9,255.00 team recommends Honeymoon =$5,470.00 one wedding only Rings/Bands = $2,470.00 Photographer = $2,206.00 Bridal Gown = $1,847.00 Decor/Florist = $1,343.00 DJ/Musicians = $1,247.00 Limo = $753.00 Cake = $584.00 Jewellery = $483.00 Hairstylist = $467.00 Guest Favours = $452.00 Invitations = $384.00----------------------------------------------------------------------------TOTAL Wedding: $26,961.00----------------------------------------------------------------------------The Total Cost $43,842.08 Of Love:----------------------------------------------------------------------------

"We're having a little fun with this, but all kidding aside, money problems are the most common reason for break ups," said Kelvin Mangaroo, President of "It's important for couples to have common financial goals, and to share a strategy for achieving them before committing to a long-term or lifelong relationship." has also prepared an infographic further illustrating the financial effects of romance, which can be viewed here:

Source: The Vanier Institute of the Family: Divorce: Facts, Causes & Consequences, Dr. Anne-Marie Ambert

About (

Over 2.8 Million Canadians have found their best rate for personal finance products on Launched in 2008, is Canada's largest and most comprehensive rate comparison site, offering visitors transparent access to the best mortgage rates as well as credit cards, bank accounts, insurance quotes and GIC rates.

Pointman! Public Relations
Patrick McCaully
416-855-9427 x301

Pointman! Public Relations
Lynn Filusch
416-855-9427 x304

Source: Marketwire

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