NEW YORK, NY -- (Marketwire) -- 02/11/13 -- Maxymiser, the global expert in testing, personalization and cross channel optimization solutions for online businesses, was named as a leader in The Forrester Wave: Online Testing Platforms, Q1 2013. In the 53-criteria evaluation of the seven most significant online testing vendors, Maxymiser was ranked highest in Strategy.
Maxymiser's MaxTEST solution was evaluated by Forrester Research. The report cited MaxTEST as "exhibiting consistently strong capabilities across all categories of online testing functionality, with particular depth in reporting and analysis."
A key takeaway of the comprehensive report stated that online testing is poised for "a major expansion beyond on-site experimentation." Online testing programs must optimize the full customer experience and support a multichannel approach. According to the report, "[Maxymiser] has also been aggressive in supporting testing in mobile and social channels."
"As testing continues to evolve from an IT-based solution to an enterprise SaaS solution, we're thrilled that Forrester develops these comprehensive reports to help marketing professionals make informed decisions when faced with the daunting task of choosing a testing vendor," explains Tim Brown, CEO of Maxymiser. "We believe our ability to innovate and lead the market in testing, as well as using complex data to provide bottom-line analysis and cross-channel optimization, sets us apart from our competitors."
During 2011 and 2012, Maxymiser experienced remarkable growth -- quadrupling its North American client base and adding many flagship clients, including Alaska Airlines, Harry & David, Hertz, IBM, Intercontinental Hotels Group, LIDS, Scotia Bank, Sovereign Bank, Teleflora, and Wyndham Hotel Group, to name a few.
To download a free copy of the report, please visit Maxymiser's website.
Maxymiser enables any online business to turn every interaction into an experience with our cloud-based testing, personalization and cross channel optimization solutions. Maxymiser serves billions of individual experiences across every digital channel that dramatically improves conversion rates and revenue based on real-time data. Combined with a team of industry experts, Maxymiser's Customer Experience suite quickly delivers measureable results to every client with multivariate testing, segmentation, behavioral targeting and product recommendations for web, mobile, social and email. Maxymiser provides unique experiences for the world's most iconic brands, including Alaska Airlines, Harry & David, LIDS, Sovereign Bank, Teleflora and Wyndham Hotel Group. Founded in 2006, Maxymiser has offices in New York, London, San Francisco, Edinburgh and Dusseldorf, as well as a global network of marketing and technology partners.
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