LOS ANGELES, CA -- (Marketwire) -- 02/01/13 -- Studio One Media, Inc. (OTCQC: SOMD) (OTCQB: SOMD), a leading edge entertainment & technology company, today announced that it has finalized a major sponsorship deal with one of the world's largest brewing companies to utilize Studio One's new state-of-the-art Mobile MyStudio® HD Recording Studio for a national social media tour this spring. The mobile MyStudio will be host to the "Coors Light Search For The Coldest" nationwide MC (rapper) search. The MyStudio social touring unit will canvass the streets of the US, helping to bring awareness to consumers about the program, as well as seeking out those who aspire to enter the competition... seeing if he/she has what it takes to be crowned "The Coldest." The competition's celebrity guest judges will consist of Ice Cube, Bun B, and DJ Drama. Starting April 1, complete contest details can be found by visiting www.searchforthecoldest.com.
"Rallying off the momentum from the success of the temporary mobile MyStudio we built for Simon Cowell's 2012 X Factor auditions, we are thrilled to now provide an innovative way for our customers to create high quality user generated content on a mobile platform on an ongoing basis. Our new mobile MyStudio is now available for a multitude of uses including auditions and promotional events and we are especially pleased to be part of the Coors Light Search for the Coldest Tour," said MyStudio, Inc. CEO Larry Ryckman. "Our new mobile MyStudio has already proven to be a significant revenue generator for Studio One's MyStudio operations and we expect to further build on this business model in the future."
Studio One recently began construction of its first mobile MyStudio which is based on a 27' BizBox mobile entertainment center. The new studio features all of the key groundbreaking technology found in its award winning stationary MyStudios. Users are able to record state-of-the-art videos utilizing over a thousand custom backgrounds and record music videos with thousands of licensed popular songs. Videos can be viewed in the mobile studio immediately after each recording. MyStudio is considered to be one of the most exciting and effective new technologies for identifying top talent. Offering unprecedented audio and video capabilities, MyStudio provides a platform for entertainers to fully showcase their talents with a quality not previously available to the general public.
Studio One recently hosted auditions for Tyra Banks' hit reality series AMERICA'S NEXT TOP MODEL. Additionally, THE X FACTOR Season Two semi-finalists Carly Rose Sonenclar and Emblem3 were discovered through MyStudio auditions.
About Studio One Media, Inc.
Studio One Media, Inc. ("Studio One") is a diversified media and technology company with offices in Scottsdale, Arizona and Hollywood, California. Studio One is engaged in the research and development of proprietary, leading-edge audio and video technologies for professional and consumer use. Studio One subsidiaries and divisions include MyStudio, Inc., AfterMaster Audio Labs, Inc. and MyStudio Music. Studio One has entered into licensing agreements with Sony/ATV Music Publishing, Universal Music Publishing Group, EMI Music Publishing, BMG Chrysalis and strategic relationships with Mark Burnett Productions, RealtyWanted.com, Back Stage Casting, Simon Cowell's "The X Factor" and Tyra Banks' "America's Next Top Model." Studio One also recently launched its revolutionary ProMasterHD audio mastering service for independent musicians through Guitar Centers nationally. For more information go to www.mystudio.net.
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