CMT, a television and digital authority on Country music and entertainment, and Clear Channel Media and Entertainment (CCM+E), a media company in America, announced a multi-platform partnership that will create the largest Country music platforms in radio and television, with access to CMT's reach of 92 million households and CCM+E's reach of 89 million Country music listeners per month.
According to a release, under the agreement, CMT and CCM+E will work together to develop additional programming and events across radio, television and digital platforms to provide Country fans with access to the music and artists they're passionate about. Additionally, the partnership will allow for cross-promotional opportunities across 125 Clear Channel Country stations in 105 markets and on iHeartRadio, Clear Channel's free digital music service which recently surpassed 40 million registered users and 260 million downloads, as well CMT and its digital platforms which include the 24/7 music channel CMT Pure, CMT.com, CMT Mobile and the network's more than seven million fans across social media.
In addition, Country radio and CMT personality Cody Alan will debut as the new host of Premiere Networks' syndicated radio program After MidNite on January 6, 2014.
"I like to think there was an inevitability to this partnership," said Brian Philips, President of CMT. "We know CCM+E's leadership and we share their excitement and tenacity in working with music and talent to bring the most exciting entertainment to all of these platforms. On a personal note, I am ecstatic to once again work with former colleagues John Sykes and Tom Poleman, among CCM+E's many forward-thinking creative executives. Country is enjoying a big moment. Clear Channel and CMT will capture it, celebrate it and spread the excitement across America to hundreds of millions."
"We're excited to join with CMT in this multi-faceted alliance, which will create one of the most powerful platforms in Country music," said Tom Poleman, President of National Programming Platforms, Clear Channel Media and Entertainment. "By leveraging our combined national broadcast, digital and event content, we'll now have the opportunity to reach even more Country fans than ever before and provide even more unique experiences with music and artists, while also delivering unmatched results for our partners. We're also excited to work with someone of Cody's caliber. He's a household name in the Country music industry, and his energy, passion and charm make him the ideal host to connect our audience across these incredible platforms."
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