News Column

ToyTalk Unveils "In the Movies"

December 4, 2013

YellowBrix

Imagination Meets Conversation to Make Kids the Star of The Winston Show SAN FRANCISCO, CA -- (Marketwired) -- 12/04/13 -- ToyTalk, a family entertainment company, today announced the first major update to its debut project, The Winston Show. The latest sketch called "In the Movies" casts the audience as the star of a movie, introducing a whole new kind of make-believe play for children where characters on screen can listen and respond back.

ToyTalk, founded in 2011 by top creative and technical talent from Pixar and SRI, is the first company to combine speech recognition and artificial intelligence to inspire conversational characters. The first project, an iPad app called The Winston Show, launched in the iTunes Store in September 2013 and rose to become the store's #1 app in entertainment. Since launch, kids have said over two million things to the characters spending an average of 30 minutes a week with the show.

"After launch, we immediately noticed something really interesting -- our audience was engaging with The Winston Show in a half hour block on the weekend, more like they would with television than a traditional iPad app," said ToyTalk co-founder and CEO Oren Jacob. "This winter we've doubled the show's content to nearly 12 hours to give families consistent new ways to engage with The Winston Show every week."

"In the Movies" is the sixth Winston Show sketch, joining the original five sketches that debuted in September 2013. Written and animated by an award-winning creative team, the sketch includes two movie sets: Winston Sly, Private Eye, a black-and-white detective short where the audience helps to solve a mystery, and Squabble Amongst the Stars, an interactive space adventure casting the viewer as an alien invader.

Like all ToyTalk content, "In the Movies" was created using ToyTalk's PullString technology. The proprietary software allows creators to design two-way conversational characters from writing through recording, animation and audience response.

The newest version of The Winston Show iPad app, including "In the Movies" is now available for free in the iTunes store at http://appstore.com/toytalkinc/winstonshow.

About ToyTalk & The Winston Show ToyTalk creates conversation-driven entertainment for families. The first project, The Winston Show, is a talk show starring Winston and his sidekick Ellington, characters who listen and talk back. Available for the iPad and designed for children 6+, the app features more than eleven hours of audio content built by an award-winning creative team to inspire children to create, imagine and perform. ToyTalk has raised more than $16M in funding from Greylock Partners, Charles River Ventures, True Ventures and First Round Capital as well as a number of angel investors. To find out more, visit www.toytalk.com or download The Winston Show for free in the iTunes store.

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Media Contact toytalk@launchsquad.com 415-625-8555

Source: ToyTalk

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