The Billboard Latin Music Conference will celebrate its 25th anniversary next April with a big bash in Miami.
What began as a one-day event featuring five industry panels and two music showcases now draws hundreds of industry executives, Latin music artists, brand marketers, national radio programmers and music producers for four days of presentations, panel discussions, Q&A's and events, according to a news release.
The 25th Billboard Latin Music Conference Presented by State Farm, held April 21-24 at the JW Marriott Marquis in Miami, culminates with the Billboard Latin Music Awards, which are determined by actual sales and radio play.
"The Billboard Latin Music Conference existed before any other conference dedicated to Latin entertainment worldwide and we as a brand are immensely proud to say that today Billboard continues to be the undisputed place to be," Leila Cobo, Billboard's executive director of Latin content and programming, said in the release.
Past participants in the conference include Enrique Iglesias, Marc Anthony, Juanes and the late Jenni Rivera. This year's honorees haven't been announced yet.
Past sponsors include State Farm, Facebook, and music services Pandora and Spotify, with State Farm returning as a major sponsor in 2014.
"This event is a significant pillar in the world of Latin music and we are happy to be able to have been a part of it for the last five years," Tim Van Hoof, assistant vice president, marketing at State Farm, said in the release.
Billboard Latin Music Awards will cap off the week in a program produced and broadcast live by Telemundo on April 24 at 8 p.m. (7 p.m. Central).
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