The launch Monday of the giant television set reflects global TV makers' move toward ultra HD TVs, as manufacturing bigger TVs using OLED proves too costly.
Last year, Samsung and rival
But Samsung and LG failed to make OLED TVs a mainstream that would replace the LCD television sets and still struggling to mass produce larger and affordable TVs with OLED. Meanwhile, Japanese media reported last week that
Demand for U-HD TVs is expected to rise despite dearth of content while its price will likely come down faster than that of the OLED TVs. Much of the growth is forecast to come from
According to NPD DisplaySearch, global sales of ultra-HD TV sets will surge from 1.3 million this year to 23 million in 2017. More than half of the shipments will be taken by Chinese companies between 2013 and 2017, according to NPD.
While Chinese TV makers have been seeking to boost sales of U-HD TVs with a lower price and a smaller size, Samsung's strategy is to go bigger with a higher price tag. Samsung's 110-inch U-HD TV measures 2.6 meters by 1.8 meters. It will be available in
Samsung said it received 10 orders for the latest premium TVs from the
The ultra-HD TVs are also known as "4K" because they contain four times more pixels than an HD TV.
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