News Column

Ramirez-Davila Takes Reins of Ad Dept.

December 30, 2013

Mike Baird, Corpus Christi Caller-Times

Dec. 29--CORPUS CHRISTI -- After 30 years climbing advertising ranks at the Caller-Times, Irene Ramirez-Davila has been named vice president of advertising.

Her appointment follows the shift of former department leader Libby Averyt into the top slot as the newspaper's first female publisher.

Ramirez-Davila is the ideal candidate with a proven history of growth and achievement, Averyt said.

"Irene has succeeded in every challenge we've given her," Averyt said. "I'm very pleased with the choice."

Davila will lead the department's more than 40 employees while working closely with Averyt to focus on the company's advertising revenue.

"It's well deserved," said Sheila Nellis, multimedia account executive who has worked with Davila eight years. "Irene's a good leader with an open-door policy willing to listen ..." Nellis said, "then she helps find solutions."

Ramirez-Davila's first introduction to newspaper advertising came through family.

She worked about six weeks at night, while a teen studying nursing, alongside her father in ad production. At that time, ads were printed on paper then attached with wax onto page dummies to be photographed for printing.

She officially joined the Caller-Times in 1983 to work in ad services, but quickly moved into recruitment, later becoming the classified ad director, before senior sales manager.

Her father retired in 1994 after 35 years.

Ramirez-Davila has won numerous awards, including the Jerry Dunning Leadership Award of Excellence in 2000 and was sales manager of the year for all E.W. Scripps companies in 2010.

She's a lifetime resident, a Ray High School graduate, and is a member of the Big Brothers Big Sisters organization, the Hispanic Women's Network of Texas and also serves on the Affordable Fair Housing Board.

"It's the next chapter for me," Ramirez-Davila said. "We're not just a newspaper now, we can help businesses with our online options to target folks beyond our region."

Twitter: @Caller_BizMike


(c)2013 the Corpus Christi Caller-Times (Corpus Christi, Texas)

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Original headline: Irene Ramirez-Davila takes reins of Caller-Times' advertising department

Source: (c)2013 the Corpus Christi Caller-Times (Corpus Christi, Texas)

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