Surprisingly, forty percent of respondents have engaged with a TV show's second screen app, showing the power of engagement with second screen content since these apps are relatively small in number. Almost three-quarters of those surveyed confirmed engaging with a TV show's second screen application makes them more likely to watch the program again. This finding is an important point proving the need for TV networks and marketers to further develop second screen application deployments in an effort to retain, engage and grow their audiences.
According to Nielsen data, people in the U.S. spend an average of 34 hours a week in front of the television. With the immediate access to information offered by today's smartphone and tablet devices, users are increasingly multi-tasking while they watch TV.
Keywords for this news article include: Television, Wowza Media Systems Llc.
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