Hence, it is scaling up its PhotoYaar, a free photo-sharing and social networking app built in the mould of the more globally popular Instagram.
Launched in August with an initial investment of just
Come February, Yaarmobile will launch the Windows phone version of Photoyaar which is currently available for Android and Apple phone users. Downloads have touched 2,700, and user feedback has encouraged Yaarmobile to consider patenting PhotoYaar.
That's not all. Yaarmobile is seized of the fact that mobile data is being aggressively pushed by all telecom companies (telcos) in
So, the start-up's five founders - 1) US citizen
There's not an iota of doubt in their minds that PhotoYaar is a potential winner given its USP, and that the initial target of 30 lakh downloads will be reached earlier than expected, given the momentum of positive word-of-mouth.
So, through strategic advertisements, Yaarmobile will seek to woo the aam aadmi via
Also on the anvil are possible tie-ups with telcos and handset-makers to pre-install PhotoYaar on smartphones.
The initial version of the app was travel-related with tips and experiences for globetrotters. But travellers, the five discovered while testing the app's beta version, were more inclined to share their experiences through photographs.
That insight was enough to scrap the initial version which was reborn as PhotoYaar aimed specifically at Indians whose comfort level with English-driven
The 'yaar' in PhotoYaar, the quintet says, denotes the popular Hindi slang for 'friends' as much as the fact that they -- the five pals -- created the app.
True to its name, the app is user-'friend'ly, they say - users can take pictures, apply digital filters and share them across online destinations like
Users can even edit their images and create combinations - a contrast to 90% of photo apps that do not allow users to do multiple photo changes after uploading an image. Further fine-tuning is underway to smoothen rough edges in functionality and features.
After winning over
Most Popular Stories
- Ukraine Crisis Limits Losses in Gold, Silver
- Can GOP Dodge Immigration Bullet?
- Software Writers Sought in Indiana
- Chiquita, Fyffes to Form Top Banana
- Photo ID Required for Unemployment Benefits
- Big Earthquake Rumbles Northern California
- China's Money Rate Drops on Slowdown Concern
- Mt. Gox Files for Bankruptcy in U.S.
- Tech Firms to Increase Hiring for 4th Year in a Row
- '300' Sequel Conquers Box Office Foes