News Column

SBS Changes Frequency in Miami

December 20, 2013

Staff Reports -- HispanicBusiness.com

el zol
El Zol radio in Miami is moving to a new frequency (SBS)

Spanish Broadcasting System is changing the frequency of its popular tropical-format El Zol radio station in Miami, the company announced Thursday.

WXDJ El Zol 95.7-FM has changed its frequency to 106.7-FM in the Miami-Ft. Lauderdale market. The call letters for WXDJ will eventually move to 106.7-FM to follow the El Zol format, according to a release.

"We're excited about expanding our radio presence in Miami-Ft. Lauderdale, our leading format radio station to a stronger signal to reach more audience," Jesus Salas, SBS executive vice president of programming and multiplatform coordinator, said in the release.

El Zol features tropical Spanish-language hits, and now carries a stronger signal of100,000 watts of power that allows it to reach from the Florida Keys to north of West Palm Beach, according to the release.

Related: SBS, Entravision Make Moves in Hispanic Radio Market

SBS will air announcements and simulcast on both frequencies during December to let listeners know about the new frequency.

"With this refreshing of the brand and format we will meet the needs of the wide variety of Hispanics in South Florida," said Albert Rodriguez, COO of SBS.

SBS owns and operates 20 radio stations in New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, including the top two Spanish-language radio stations in the country, according to Nielsen. Its KLAX in Los Angeles is No. 1 and its WSKQ in New York City is No. 2.

Los Angeles is the largest U.S. Hispanic media market.


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