The partnership will see MTN, which recently announced a similar partnership for
Rocket already has a presence in the Middle Eastern and operates a number of online businesses including, Hellofood, Lamudi, Easytaxi and Namshi.
According to an official statement,
"[We] aim to accelerate and further develop the nascent e-commerce market in the
MTN could invest up to £300million (
On his own part, co-founder of Rocket Internet, Oliver Samwer said he was confident that the partnership would accelerate the" online shift in the
The investment is however subject to regulatory approval, though expected to be finalised in the second quarter of 2014.
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