EZ-Link, an issuer of CEPAS-compliant cards, announced the launch of a mobile application for the topping up of ez-link cards using Near Field Communication (NFC) technology. According to a release, the app, known as My EZ-Link Mobile, transforms NFC handsets into portable personal top-up devices, to enable on-the-go reloading of EZ-link cards. The top-up process is entirely cashless, allowing users to pay with their credit or debit cards, with MasterCard as the preferred card. The company noted that besides the top-up functionality, My EZ- Link Mobile also presents other useful features such as card transaction history viewing of up to the last 30 transactions, card balance viewing, management of multiple ez-link cards and personalisation of the app. Wirecard AG , a specialist in payment processing and issuing, is one of EZ-Link's key partners in the development of My EZ-Link Mobile, making mobile payment for this NFC top-up service secure. "The new My EZ-Link Mobile underscores the pivotal role of mobile phones in the payment ecosystems of the future, as well as Singapore's position on the forefront in the adoption of mobile technologies and services. We are delighted to be a part this initiative as a technology partner to EZ-Link," said Jan Marsalek , COO of Wirecard AG . "EZ-Link is excited to achieve this global-first milestone in the rapidly developing field of NFC. This is an accomplishment we are proud of, as a home grown company with a strong commitment to transform Singapore into a fully cashless society. Seeing consumers' shift to mobile services, we have made it possible for them to top up their EZ-link cards using their NFC handsets," said Mr Nicholas Lee , CEO of EZ-Link Pte Ltd. Other key partners for My EZ-Link Mobile include Samsung, a handset that offers several NFC handset models that work with the app. McAfee, a dedicated security company, will aid EZ-Link in promoting online vigilance by offering My EZ-Link Mobile app users with its McAfee Mobile Security software at an exclusive introductory price or a free trial. "We are happy to partner EZ-Link as both our organisations support a secure yet convenient mobile lifestyle," said Wahab Yusoff , Vice President, South Asia , McAfee. "Considering how much personal informational all of us have on our smartphones, it's crucial to protect this data and safeguard ourselves against loss or theft of our mobile devices." Food Junction , which covers the operation and management of food courts and restaurants across Singapore, Malaysia , Indonesia , Hong Kong and China will also be on board for this project, to help increase awareness for My EZ-Link Mobile and NFC technology in Singapore. Users who flash their smartphones with the downloaded My EZ-Link Mobile app will be able to enjoy the discounts** and complimentary Christmas specials at Food Junction outlets. Available for download at the Google Play store, the My EZ-Link Mobile app is compatible with selected NFC Android phones. More information: bit.ly/19hjr9B ((Comments on this story may be sent to firstname.lastname@example.org ))
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