comScore, Inc. recently released data from comScore, MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for According to a release,
com.Score noted that 149.2 million people in the U.S. owned smartphones (62.5 percent mobile market penetration) during the three months ending in October, up 4.1 percent since July.
Additionally, Android ranked as the top smartphone platform in October with 52.2 percent market share (up 0.4 percentage points), followed by
Google Sites ranked as the top web property on smartphones, reaching 88 percent of the mobile media audience (mobile browsing and app usage), followed by
comScore Mobile Metrix provides mobile audience measurement across smartphones and tablets. Using a combination of panel and census-based measurement methods, Mobile Metrix offers an unduplicated view of mobile browsing and app audiences at the media property, website and individual app level.
MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent's primary mobile phone and does not include data related to a respondent's secondary device.
comScore, Inc. is a provider of digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments.
((Comments on this story may be sent to email@example.com))
comScore, Inc. recently released data from comScore, MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for
According to a release,