Maneerat Kamjornkitjakarn, the
This year 800 non-frequency broadcast channels received one-year licences. The first lot of 100 channels is required to submit their licence renewals for two more years before the year-end, with the remainder gradually renewing next year.
Col Natee Sukonrat, chairman of the NBTC's broadcasting committee, said the TV industry was shaken by advertising rule changes the past two years in an effort to screen only quality channels. Market stability is expected next year, he said.
"We saw a lot of changes in satellite TV channels, from blocking their rivals to charging them fees to broadcast their channels. This makes viewers confused," said
Kanokkarn Prachongsaengsri, deputy director for research and information analysis at IPG Mediabrands, said channels must be strong with diversified content to attract their target viewers, as consumers have many choices.
Viewers still watch more free TV than satellite TV, and advertisers look at ratings before pouring money into channels. Among 800 satellite TV channels, only a few have good ratings.
The top satellite TV channels are owned by major content providers such as Sabaidee TV and
Nielsen Thailand said ad spending through cable and satellite TV channels will be worth
The top ad spenders on satellite TV are mostly consumer product makers _ Unilever,
Ms Maneerat said many satellite TV operators run their channels by relying on product sales, donations or being a political tool. These kinds of channels will be seriously regulated next year after the one-year temporary licence expires, she said.
When considering licence renewal, the regulator will weigh the complaints and legal punishment for each channel. Channels that broadcast pornography or exaggerated ad claims but do not have any complaints present a challenge, she said.
(c)2013 the Bangkok Post (Bangkok, Thailand)
Visit the Bangkok Post (Bangkok, Thailand) at www.bangkokpost.com
Distributed by MCT Information Services