Dec. 20--Lenovo, the world's largest computer maker, plans to launch a US$100 tablet in Thailand next year to increase market share and become the market leader in three years.
Lenovo has a 5% market share now and believes the new tablet will contribute to a double-digit market share.
The tablet should enable Lenovo to penetrate the education market, including the state-financed One Table Per Child project, said Jeerawut Wongpimonporn, country manager for Lenovo Thailand.
The cheapest model currently offered by the firm is 4,200 baht a unit. Low-priced tablets, with an average price of 4,000 baht a unit, make up about half the tablet market in Thailand.
Lenovo is also introducing its high-end Android-based tablet Yoga, featuring an eight or 10-inch display with 18 hours battery usage, priced at 9,990 and 12,990 baht, respectively.
Global research firm IDC Thailand reported tablet sales in Thailand this year will reach 3.3 million units with a market value of almost $1 million.
The figure is expected to increase to 5.44 million units worth $1.19 million in 2014, then increase to 6.73 million units worth $1.6 million in 2015.
"Tablet sales in Thailand the past four years surged 300% from 30,507 units in 2010, when the tablet was introduced in Thailand," he said.
Mr Jeerawut said Lenovo Thailand's revenue will grow by 20% this year. Sales revenue from smartphones and tablets accounted for half of Lenovo Thailand's revenue in the third quarter this year.
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