ACR Technology Leader to Showcase Partner Demos at the Consumer
“In order for Enhanced TV to meaningfully augment the value proposition of Smart TVs, a fully built ecosystem is required to deliver a broad array of advanced applications,” said
Cognitive Networks’ partnerships with Ensequence and Watchwith combines with two additional Cognitive Networks’ announcements also made today, that further build out the Company’s Smart TV ecosystem for Enhanced TV. The additional partnerships add to Cognitive Networks’ relationships with leading TV manufacturers and content providers, establishing a complete Smart TV ecosystem to deliver Enhanced TV capabilities. Cognitive Networks’ Automatic Content Recognition (ACR) technology enables the delivery of a robust Enhanced TV experience for TV viewers, enabling contextually-related content to be displayed on Smart TVs in synchronization with its related television programming, enriching the viewing experience through engaging viewing capabilities. Enhanced TV is the ability for viewers to receive increased engagement and interactions with TV content through their Smart TV.
“At Ensequence, our primary focus is to enable the seamless scaling of interactive programming & advertising across the majority of U.S. households, via close working relationships with all Smart TV and traditional distribution platforms. Close collaboration of key participants in the Smart TV ecosystem will drive increased business value while also enhancing the TV viewer experience,” said
“Cognitive Networks integration with TV OEMs enables new user experiences on ACR powered TVs,” said
A key part of this rapidly emerging ecosystem is Cognitive Networks’ ENGAGE™ API which allows application providers to launch opt-in based applications which are intelligently synchronized with live or time-shifted television. The integrated Smart TV delivers to consumers the features and capabilities they want to enhance their viewing experience. The company’s addressable service delivery enables advertisers to customize interactions and gives content producers and networks the ability to expand viewership, watch-time, and push deeper engagement.
Cognitive Networks Smart TV ecosystem for Enhanced TV will be on display at the International CES taking place in
About Cognitive Networks
Cognitive Networks is a leading provider of real-time services powered by Automatic Content Recognition (ACR) technology, enabling the fundamental transformation of the way viewers consume TV while delivering a platform for content producers and TV networks to increase customer engagement, grow their audiences, and increase the value of the TV viewing experience for all audiences.
The company’s ENGAGE™ API allows Smart TVs to launch applications that are intelligently synchronized with live or time-shifted television, enabling ecosystem partners to add Enhanced TV capabilities to broadcast TV displaying on Smart TVs. With Cognitive Networks’ Engage, content providers can now provide consumers with fun, smart things to do while watching TV on their Smart TVs. For more information about Cognitive Networks, visit www.cognitivenetworks.com.
Watchwith provides a hosted software platform for television networks to create, schedule and deliver perfectly timed interactive content, advertising and commerce offers in sync with their shows and commercials to consumers on any connected device. Television creators and producers use Watchwith Showrunner™ to efficiently author original sync-to-broadcast content. The Watchwith Real-Time API™ delivers sync-to-broadcast content events, one-click commerce, and contextual advertising around live and pre-recorded programming and commercials. Watchwith customers include Bravo, Fox,
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Source: Cognitive Networks