Along with scams, cyber security firms see a continued risk to citizens' privacy with basic activities such as posting on social media sites, downloading apps on their smartphones and, of course, through indiscretions.
"The bad guys are trying to steal your privacy, too," said
But Haley said recent news events revealing how personal information can be scooped up online will get people thinking about their digital privacy.
"I think it finally gives people the perspective, the concept, of how much information can be gathered about them online," said Haley, a director with
For example, documents obtained from former U.S. National Security Agency contractor
Also reported by media outlets were American and British intelligence operations spying on gamers across the world. Reports suggested that the world's most powerful espionage agencies sent undercover agents into virtual universes to monitor activity in online fantasy games such as "World of Warcraft."
Haley said he expects privacy concerns will push app makers to offer users increased data protection.
"We will see a lot of failed attempts and partial solutions. We're not going to solve this problem in 2014, but we'll begin to make steps and people will begin to do things to try to create a sense of privacy," he said.
Online users, especially younger ones, will move to more obscure or niche social media sites, believing they will have better privacy.
"Security by obscurity, in this particular case, by using not as popular or non-popular social media sites is just not going to do it," Haley said.
People will also try to create false identities that only their circle of friends will know, he added.
"When they put something or post something online, it's there for life," said Samani, vice president and chief technology officer for McAfee in
Samani notes that in some cases parents are signing up their children for social media sites when they're actually underage. Facebook users must be at least 13 years old.
"Parents in many cases are enabling children to be on the Internet without any safeguards at all," he said from
Samani said in some cases a user's camera or microphone can be taken control of by a third party.
Added Haley: "People download apps or do things on a phone that they would probably never do on a PC."
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