The international event, scheduled
E-cigarettes are battery-powered devices that heat a liquid nicotine solution in a disposable cartridge and create a vapor that is inhaled. Reynolds said Vuse will be the only vapor product affiliated with a major U.S. tobacco company represented at the trade show.
Vuse contains a digital microprocessor that works in conjunction with a smart memory chip to control product performance that range from vapor delivery to battery management. The product is designed and assembled in
Reynolds began selling Vuse in
The Vuse ad features lab technicians in white coats and the microprocessor that Reynolds claims provide a more realistic vapor experience than other e-cigs. The ad's message: "It's time that smoking changed forever" with an e-cig that offers "a perfect puff, first time, every time."
"We said from day one that Vuse was a game changer, and initial feedback from
The company began selling Vuse statewide in
Reynolds' goal is to add
"While we are thrilled with our results to date, we are even more excited about taking a big step forward and growing the brand nationally in 2014," Cordisco said.
The tobacco industry, advocacy groups and consumers have been waiting since 2009 for the
That decision was expected to be made in October before the federal government shutdown took effect. Analysts say the decision could come any day.
Anti-tobacco advocates pushing for strict limitations on e-cigs sales say it is necessary to keep the products out of the hands of minors. Some of the same advocates consider e-cigs -- as well as smokeless tobacco and dissolvable tobacco products -- as potential gateways to the use of traditional cigarettes.
Other anti-smoking advocates say e-cigs have the potential to wean smokers off traditional cigarettes, thus playing a positive public-health role.
Cigarette advertising on television was banned by the federal government in 1971. Reynolds has been running TV ads in its
Reynolds is the latest major tobacco manufacturer or marketer to step through a window of opportunity to advertise e-cigs on TV to adult smokers. NJoy and blu Ecigs also are doing TV ads.
Howard said the TV commercials run during late-night shows, and other times when adults comprise at least 85 percent of the viewership of adult-oriented content.
In September, tobacco analyst
That's compared with barely any e-cig revenue and
By 2023, Herzog projects Reynolds having
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