ENP Newswire -
Release date- 13122013 -
Thought leaders at BMC also reflected on the impact consumerization is having on the marketing function and how IT organizations can better take advantage of cloud benefits through a mindset of possibility and flexibility.
New BMC Marketplace Accelerates Enterprise App Revolution
Introducing BMC Marketplace, a cloud-based app store for companies who want to deploy their own 'Amazon-like' branded marketplace to market and sell private-label mobile, cloud, custom and desktop applications-twice as fast as any custom alternative.
The Consumerization of Marketing
Just as consumerization changed expectations for IT organizations, leading marketers are now expected to be far more in tune with the ebb and flow of customer preference and behaviors. Instead of waiting for one killer idea, marketers can test dozens of ideas -simultaneously-to determine which are most effective. Read the full post from On the Mark.
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What People are Saying
BMC launches service to host private-label enterprise app stores
New BMC marketplace accelerates enterprise app revolution
Soaring clouds at Dreamforce
BMC owners join tussle for
For more than 30 years, BMC has helped thousands of companies around the world master IT complexity. From mainframe to cloud to mobile, from the back room to the boardroom, BMC delivers the automation, integration, and sophistication that enable the business and IT to perform like never before. To learn more, visit bmc.com.
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