Marketing Software Innovator Hosting Booth #2141 at Retail’s Big Show
Big Data analytics, the empowered omni-channel consumer, and personalized shopper marketing are the themes dominating the conference. Aptaris will be demonstrating technology in booth #2141 that speed the structural and process changes retailers must make to realize the promise of these new approaches.
“Execution is the real challenge,” said Tom O’Reilly, CEO of Aptaris. “While analyzing data to micro-target customers is a powerful idea, executing can be tough. Retailers have to unify legacy systems, collaborate with vendors in a cohesive way, and connect their own people internally. That’s a tall order.”
At the Aptaris booth #2141, retail executives will see tools for managing today’s increasingly complex merchandising and marketing challenge, including facilitating real-time connections between vendors and retailer, integrating workflows from marketing to merchandising to creative departments, and coordinating promotional messages across media channels.
Retailers can schedule software demos and members of the media can inquire about executive interviews by visiting GoAptaris.com/Events.
Aptaris is an enterprise marketing and promotions management innovator delivering visibility and control of the entire marketing communication and promotion process. Aptaris connects systems and data, processes and people so users can quickly identify opportunities, improve communications, get more from budgets, and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.