In a move to connect the banking public with the new status of United Bank for Africa , handlers of the brand have launched a new TV commercial (TVC), which captures its pan-African personality. The theme of the commercial which, according to the management of the bank, will enjoy massive airplay globally is 'the world in your pocket.' Aside the fact that it is designed to inspire and reinforce the brand UBA appeals across all customer segments particularly Africa's fast growing middle class and youthful population, it emphasised the need for commitment and doggedness as impetus to success. The corporate commercial dwells on the story of an emerging Africa , a continent that is now finding its true potential supported by a bank that is there to make the aspirations of the continent's more than 800 million residents come true. It presents UBA as the bank that is positioned to help the people reach their full potential backed by UBA's strong balance sheet and dominant African presence. Commenting on the new TVC, the Deputy Managing Director UBA, Mr. Kennedy Uzoka , said the new TV commercial is contemporary, informative and inspirational. "It underscores the bank's pan-African credential, showcasing it as the bank of choice for financial transactions across Africa ". With presence in 19 African countries and global financial centres in New York , London and Paris , UBA is providing banking and financial services to Africans and Africa related business. The new TV commercial further confirms public awareness of the UBA Group's superior offering in e-banking services. With its U-Mobile and U-Direct banking platform, the UBA Group is said to have one of the best e-banking platforms in Africa offering customers the ability to seamlessly carry out their banking transactions on their phones, tablets, laptops and desktops without visiting a bank branch. "The young protagonist in the UBA commercial plays up our e-banking services and use of electronic channels just as it accentuates our Africa spread," Aigbe said. Underlying the theme of the new ad is the subtle message, that success is achievable with the many opportunities opening on the continent. From technology start-ups, industries to innovative business initiatives, young Africans are finding successes.
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