Clothing retailers have been forced to discount earlier than last year as they battle against mild seasonal weather and competition from this year's expensive high-tech gifts.
French Connection launched a sale on Thursday offering up to 50% off while New Look did the same earlier this week and
The rush to offer discounts was also fuelled yesterday when the administrators for
Bubb and others warned that the plethora of discounts appearing during the busiest shopping period of the year was only encouraging shoppers to hold out for more bargains.
His comments echo Asda's marketing director
Figures from trend agency WGSN's INstock service, which monitors online stores, have revealed that women's fashion retailers were discounting by an average 32% with fast fashion retailers including H&M, New Look and
But the biggest increase in discounting, from an average 15% two weeks ago to 23% this week, came from premium retailers such as Selfridges and
Meanwhile, the accountancy firm PwC found average discounts of 42% being advertised this week compared to 36% at the same time last year and 39% last week across the 100 major high street retailers it monitors, including fashion, department stores and others.
Among fashion retailers,
Onesies were last Christmas's big novelty hit, but they have been overtaken somewhat by Christmas jumpers this year leading some retail insiders to fear they may be left with large amounts of stock on the shelves. Asda said it expected to sell just 3m onesies, although that is still three times more than they sold last year.
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