News Column

Samba TV Adds Smart TV Apps to Sony Connected Devices, Bringing Popular Content to Millions

November 6, 2013

YellowBrix

New Smart TV Apps in BRAVIA(R) TVs and Other Connected Devices, Provide Viewers With an Enhanced TV Experience SAN FRANCISCO, CA -- (Marketwired) -- 11/06/13 -- Samba TV (http://samba.tv), a leading publisher of Smart TV apps and multi-screen advertising, announced today that it launched numerous TV apps on Sony BRAVIA(R) TVs, Blu-ray Disc(TM) players and Blu-ray Home Theater devices with Sony Entertainment Network. Apps from TMZ and TV Guide as well as Samba TV's Launchpad, which provides access to content from dozens of well known media brands including A&E, FOX, Crunchyroll, Fitness Magazine, Vimeo, CollegeHumor, and many more, are available on Sony devices today.

"Our collaboration with Sony is yet another example of how Samba TV is pushing the consumer experience and business model for television to the next level. We are proud of the trail blazing work our teams have done together," said Ashwin Navin, CEO and co-founder of Samba TV. "And it also extends our reach to over 30 million devices around the world, creating a significant footprint for advertisers seeking to launch next-generation media campaigns at scale."

The new apps are free to consumers thanks to sponsorships from major brands like American Express, BestBuy, Discovery Channel, The Home Depot, Levi's, Nike, Mazda, McDonalds, Microsoft, and Toyota.

Samba TV's advertising technology offers a unique capability by allowing the consumer to instantly interact with any advertisement using a phone, tablet or PC in the same room as a TV. For example, a consumer can easily fetch local showtimes from their so-called "second screen" device while watching a movie trailer on their TV, or find the nearest dealer to test drive a new car. Samba TV will soon launch its popular Hotlist app on Sony devices with new interactive content from additional partners like History Channel, Transworld, Warren Miller, and more.

About Samba TV Founded in 2008, Samba TV delivers a more engaging TV experience through its portfolio of applications and TV platform technologies. Samba TV publishes more Smart TV apps than any other company in the world and is a product and service of Free Stream Media Corp. Its home-grown automatic content recognition (ACR) platform seamlessly connects Smart TVs, laptops, tablets and mobile phones via a web browser to instantly deliver contextually relevant information to viewers' second screens. Samba TV's software and applications are currently available on over 30 million screens in 118 countries. For more information, please visit http://samba.tv or follow @Samba_TV on Twitter.

Press Contact Lydia Howard Vantage PR for Samba TV +1 413.461.1218 lhoward@samba.tv

Source: Samba TV

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