News Column

Echeveste Joins Board of Council of Public Relations Firms

November 6, 2013

Staff Reports --

John Echeveste was elected to the Council of Public Relations Firms' board of directors.
John Echeveste was elected to the Council of Public Relations Firms' board of directors.

A Southern California public relations practitioner was recently elected to the board of directors for the Council of Public Relations Firms.

John Echeveste, a partner in VPE Public Relations based in Pasadena, Calif., joins the board of the industry's trade association along with several new members.

"The Council has served as the leading voice for the public relations industry for the last 15 years and has advocated effectively on behalf of our profession," Mr. Echeveste said in an email. "I am especially pleased that the Council has embraced diversity as a top priority and has implemented an active, on-going diversity outreach program directed at college students."

Echeveste has helped create public relations campaigns for major companies including McDonald's, Verizon Wireless and DirecTV. He is the founding member of the Hispanic Public Relations Association (HPRA) and received its PRemio Award. Echeveste also serves on numerous boards in the Los Angeles area.

New board members joining Echeveste for three-year terms include: Bryan Harris, COO and managing partner of Taylor; Maureen Lippe, founding and CEO of Lippe Taylor; Aaron Schoenherr, founding partner of Greentarget; and Renee Wilson, president of MSLGROUP North America.

Dave Senay, president and CEO of FleishmanHillard, was re-elected as chairman of the board. Kathy Tunheim, CEO of Tunheim Partners, will continue as secretary and Jens Bang of Cone Communications remains as treasurer.

VPE Public Relations is a Hispanic-owned firm that was founded in 1988 and has a diverse portfolio of corporate, governmental and nonprofit clients. The Council of Public Relation Firms represents agencies throughout the United States and advocates for the profession on their behalf.

Source: (c) 2013. All rights reserved.

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