ShootMedia's work with ChildLine on the "It Follows Me Around" Project was honoured with a Gold and Silver award at the Digital Impact Awards.
According to a release, the Digital Impact Awards are launched by Communicate magazine. The ceremony, at The Brewery in London, was hosted by BBC Science correspondent, Steve Mould, and honoured the best digital work this year.
The film was commissioned by ChildLine. The aim was to produce an authentic and engaging film that would be positioned where the target audience is online (12-15 year olds experiencing physical abuse). It was a tough but rewarding project, which succeeded in fulfilling demanding objectives. The film was the most viewed issue- based video ChildLine have ever had.
Entries were scrutinised by a panel of 30 judges. The process distinguished the most effective, integrated and creative campaigns for receipt of a Digital Impact Award. Of the 112 shortlisted campaigns, only 33 were chosen to take home a gold award, 25 received silver and 26 nabbed a bronze.
Elliott Cranmer, ShootMedia's Managing Director, said: "This award is really a fantastic celebration of the our partnership with the NSPCC and ChildLine over so many years. But crucially it also celebrates a coming of age of the uniqueness of our film-making approach, spanning much of the digital industry's first decade for online film making. This film is a perfect example of how we've actually developed and melded expert traditional film making techniques into striking new formulas, creating authentic content that audiences love and is perfectly tuned to the possibilities that the digital space offers."
Louis Haywood, Strategic Content Development Manager at the NSPCC, said: "It Follows Me Around was a truly collaborative project where an ambitious team came together in the spirit of producing something special on a small budget."
Andrew Thomas, publishing editor of Communicate magazine said: "This is the fourth year for the Digital Impact Awards and the change from then until now is immense. No longer are digital channels or platforms included in a campaign because they are the new, shiny thing. They are employed because they are the right thing. And each year the benchmark of creativity, strategy and implementation that defines Digital Impact Awards winners gets higher."
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