New funding accelerates development of new applications and tools to
meet worldwide demand for solutions to drive employee health and
“ShapeUp is a proven company with a stellar team and a product that continues to lead the next generation of corporate wellness offerings,” said
Excel Venture Management managing director
ShapeUp will use a significant portion of the investment to build upon its existing mobile capabilities and launch the industry's leading mobile app and device integration infrastructure. This focus will help fill a major market gap by organizing and connecting the hundreds of different wellness-related mobile apps and devices now being used by consumers into a single, engaging, and effective corporate wellness platform. The company is also integrating with smartphone technology including GPS, accelerometers, co-processors such as Apple’s new M7, and companion smart watches to empower employees to track their fitness, share their progress with others, and receive personalized feedback throughout their daily routine. ShapeUp projects that the majority of participants will access its platform primarily through mobile devices by 2015.
“No one in the corporate wellness space has effectively harnessed the power of mobile technology, but that’s about to change,” said Dr.
ShapeUp will also increase investment in its global wellness offering. The company currently leads the corporate wellness industry in global capabilities, serving the needs of multinational corporations by offering its platform in 23 languages, mastering the logistics of shipping fitness devices to any country, and providing 24/7 translated phone and email technical support to participants around the world. ShapeUp plans to further its offerings by adding global marketing expertise, regional health content, and enhanced localization tools.