Alliance Equips Business Users with Analytics for Real-Time Pricing
and Promotions Decisions to Heighten Customer Engagement
Optimizing pricing and marketing models to drive maximum consumer value is mission-critical for CPG manufacturers and retailers, yet many analytics platforms do not adequately support business users. The Fractal/Sequoya alliance will put data science insights into the hands of front-line decision makers, allowing them to make smarter, faster, and more accurate decisions in real time without having to create or understand the statistical complexity behind the scenes.
"Making fast, consistent and accurate data-informed decisions is an imperative step in a company's journey to engage customers and inspire loyalty,” said
"The agreement between Sequoya and Fractal Analytics is based on a shared recognition that the easiest way to comprehend complex data and develop effective problem-solving tactics is through visual information,” said
Sequoya has been the leading provider in Trade & Everyday Price Optimization, Category Management Leadership and Consumer Demand Management since 1996. Using a cloud-based delivery model, Sequoya has delivered hundreds of successful implementations, many in less than 30 days, to businesses with revenues ranging from
Fractal Analytics offers companies the ability to institutionalize advanced analytics. The company's Concordia™ Data Harmonization Service automates, cleanses and organizes both structured and unstructured data for smooth integration into Sequoya's advanced analytics applications. Fractal’s Customer Genomics™ solution for personalized marketing leverages Big Data to predict deeper customer insights from every transaction and customer interaction, helping marketers to engage with consumers based on a 360 degree view of each person across attitudinal and behavioral dimensions.